En Primeur News : Thursday, 15th June 2017

With all wines now released, this is a good opportunity to look back at the successes and failures of this en primeur campaign.

These are our top-selling wines of 2016 with the winner - Grand Puy Lacoste - approaching 500 dozen bottles sold.

1) Grand Puy Lacoste (low stock)
2) Lynch Bages (sold out)
3) Canon (sold out)
4) Rauzan Ségla (low stock)
5) Les Cruzelles (available)
6) Figeac (low stock)
7) Cos d'Estournel (low stock)
8) La Chenade (available)
9) Léoville Poyferré (low stock)
10) Léoville Las Cases (low stock)

Just below these are Léoville Barton, Ormes de Pez, Montlandrie, Lagrange.

Best selling wines by commune:

Top-selling Saint Emilion : Canon
Top-selling Pomerol : L'Eglise Clinet
Top-selling Pessac-Léognan : La Mission Haut Brion
Top-selling Margaux: Rauzan Ségla
Top-selling St Julien : Léoville Poyferré
Top-selling Pauillac : Grand Puy Lacoste
Top-selling St Estèphe : Cos d'Estournel

Our revised best value wines of the vintage (reflecting ratio of price v critical ratings) :

1) Brane Cantenac
2) La Chenade
3) Clinet
4) Les Cruzelles
5) Grand Puy Lacoste
6) Lagrange
7) Léoville Barton
8) Léoville Poyferré
9) Montlandrie
10) Rauzan Ségla

And our "money no object" best rated wines of the vintage:

Mouton Rothschild
Figeac
L'Eglise Clinet
Léoville Las Cases
Cos d'Estournel
Montrose
La Mission Haut Brion

This is our biggest selling en primeur campaign since 2010 with a total of just over 100,000 bottles sold so far. Although this has been a successful campaign (and clearly a great vintage), we have only really sold 30-40 châteaux in volume. It would have been more successful if prices had been more reasonable. Too many proprietors have increased their prices without justification and many wines that could have sold well have actually sold poorly as a result of this. On top of this, we were also hindered by an exchange rate that was 15% worse than last year. Despite this, thanks to the unquestionable quality of the vintage, there was something for everyone at all price points, from all communes across the region.

* * *


We'd like to take this opportunity to thank you, our customers, for your support during this en primeur campaign. As a reminder, the 2016s will be shipped in 2019 and storage will not be charged until June 2019. If you haven't decided what to buy yet from this vintage then do contact your account manager by telephone or email, should you wish to discuss the wines or the vintage in general. We would be very happy to hear from you.

 

 

 




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